Hello Fresh | The Bachelor

Director

National TV Spot

Dinnertime decisions are difficult - even for The Bachelor himself.

Cheerios

Concept, Pitch, Writer, Producer, Creative Director, Talent Negotiations

National TV Spot

Cheerios’s agency wanted to appeal to a broad range of consumers and position Buzz the Bee as an encouraging voice to begin an active lifestyle.

Dr. Pepper Zero Sugar | The Oscars

Concept, Pitch, Writer, Producer, Creative Director

National TV Spot

Dr. Pepper wanted to leverage the excitement of The Oscars to launch the new Dr. Pepper Zero Sugar product. Produced fully remotely during the pandemic.

DoorDash | The Emmys

Concept, Pitch, Writer, Producer, Creative Director

National TV Spot

DoorDash presented the challenge of launching their non-food-item delivery service. What better way to show this than with a very demanding Tiffany Haddish racing to get ready for The Emmys?

Angry Birds Audition

Concept, Pitch, Writer, Creative Director

Collaboration with Sony Pictures on the launch of the Angry Birds franchise.

Cadillac | The Oscars

Concept, Pitch, Writer, Talent Negotiations, Creative Director

National TV Spot (Oscars premiere)

A rousing, powerful story of Regina King’s figurative and literal road to Hollywood.

Swiffer

Concept, Pitch, Writer, Producer, Creative Director

I probably shouldn’t tell you what my favorite spot that I’ve made is. But, this is it. I wanted to challenge myself by making a music-based spot without a single spoken word. The client loved it so much, they renewed the ad’s run 3 times.

Google Pixel

Concept, Pitch, Writer, Producer, Creative Director

Cross-Network, Cross-show Branded Interstitial

Imagine getting a “sext” from your father. This awkward predicament was the premise for a series of spots that tied together ABC’s black-ish and Freeform’s grown-ish for the launch of the Google Pixel 2, starring the luminous Yara Shahidi.

JCPenney

Concept, Pitch, Writer, Producer, Creative Director

National TV Spot

The directive from JCPenney was to showcase how the store has “style and value for all.” What if that statement was so true that it could pull together two different characters from two different TV shows to converge in one impossible encounter? Starring Katy Mixon from American Housewife and Jenna Fischer from Splitting Up Together.

Reddi Wip

Concept, Pitch, Writer, Producer, Creative Director

National TV Spot

Sex is complicated. Dessert shouldn’t be.

Oscars | Marriott Bonvoy integration

Concept, Pitch, Writer, Producer, Creative Director

In-show integration, transition, and national :30 spot

This was huge. Marriott wanted to create a memorable “Oscar moment” for the launch of the Bonvoy loyalty program. I concepted the seamless transition from the Oscars to commercial, wrote the transition voiceover, wrote and produced the 30-second introduction spot, created the in-show screen effects, and produced the entire sequence with the Oscars production team and AMPAS.

Humana

Concept, Pitch, Writer, Producer, Creative Director

National TV spot

Custom spot created for integration into Dancing with the Stars

Target | The Wonderful World of Disney

Concept, Pitch, Scriptwriter, Producer, Creative Director

Target sponsored an airing of Mary Poppins under the Wonderful World of Disney banner, and wanted a heartwarming (but branded!) series of interstitials to carry the viewer through the night. I pitched the concept of Dick Van Dyke losing the key to the Disney Vault, which was then found by the Target dog. Dick then took a walk down memory lane as he discovered actual original props from the film in the vault as he shared his memories with us, and encouraged us to create our own memories that night too. This unprecedented effort called for the creation of the storied Disney Vault on television.